I’m Shiva Soltani, an Iranian designer based in the United States. I founded this brand as a seasonless avant-garde body of work.

My work is rooted in non-perfection, not as a flaw, but as a conscious position against perfectionism and mass production.

If something moves beyond expected technical boundaries, I don’t remove it; I keep it and let it become part of the process, shaping what comes next.

I don’t design around trends or seasons. I keep production limited to preserve individuality, artistic value, and authorship in each piece.

This brand is for individuals who don’t want to blend into systems of repetition.